New Children’s Foot Health Campaign Kicks Off
April’s foot health awareness month provides APMA the opportunity to educate the general public about the importance of maintaining children’s foot health at all stages of development, and the role today’s podiatrist plays in promoting positive foot health.
This year’s campaign, titled “First Steps: Keeping Kids’ Feet Happy and Healthy”, will provide members with a host of new educational materials, including an online resource page, poster, customizable newsletter, kid-friendly worksheet, and shareable multimedia.
A dedicated media relations strategy targeting “mommy bloggers” will also take place throughout the month, positioning APMA members as experts in the realm of children’s foot health.
The “First Steps” campaign kicks off April 1, and resources will remain on APMA.org for a full year after the campaign’s completion for members’ use. For any questions, or to learn more about how you can get involved, contact the APMA Communications department.